FOR e-commerce Brands & Agencies
Watch now: How you can run up to 28% more profitable ads in 2024 with this new attribution!
TRUSTED BY 850+ BUSINESSES
Contents of this video training
Teil 1
Example of a realistic customer journey
We look at a typical e-commerce customer journey to better understand how individual each customer can be.
Teil 2
The ideal state
Overview of the ideal world, where we attribute more accurate values to the channel that had the actual effect on the purchase decision.
Teil 3
AI-Attribution in practice
Find out how our AI-Attribution can precisely determine the values per channel for each of your customers, and what this would look like.
Teil 4
AI vs Data-driven Attribution
The difference between conventional data-driven attribution and why this is not enough. Learn why this AI-Attribution is significantly more accurate & efficient.
Teil 5
Impact compared to “normal” attribution
In our examples, you will see how high the daily impact on your ads can be once you use this attribution.
With a much better multichannel overview, we were able to avoid switching off meta ads and thus reduce our CPO by 25 %.
Johannes Lutz
CEO Duschbrocken
No more uncertainty about which ads really work and which don't. Just get Tracify!
Valentin Mueller
CEO SKINBRO
If you want to scale your business without having to rely on your gut feeling and use accurate data instead, Tracify is the way to go!
Björn Sperling
CEO Sperlling Bags
Anyone who works without Tracify in the future will find it very difficult to make the right decisions for their company. Only the brands that measure correctly will survive!
Noël Beck
Head of eCom Zahnheld
A really good tool to not only get trustworthy data, but also to get a deeper understanding of the customer journey and use advertising spend much more efficiently.
Robert Schäfer
CEO VitaMoment
With Tracify, we can once again identify and intensify winning ads more precisely. For us, it's a must-have for the brands we work with.
Lars Schwab
CEO Zeitgeist
Tracify explained in under 3 minutes
Your optimization before Tracify
iOS 14.5, Ad Blocker and cookies that make tracking for Meta, Google and TikTok virtually impossible.
Each channel and Google Analytics looks at itself in isolation and optimizes for last click.
Outdated tracking tools that are a little better than Meta, but still lead to wrong decisions.
Your optimization with Tracify
View all data in full in various dashboards, directly in the Ads Manager and in real time.
Consider multichannel touchpoints and can better evaluate the various channels.
Make the right decisions again with the most accurate tracking & attribution tool.
Customers love our software:
Your benefits:
GDPR-compliant Tracking
Finally working with accurate figures.
Our patented tracking solution combines a daily learning AI with the latest tracking technologies and runs independently of iOS updates, ad blockers or cookie banners - fully GDPR-compliant.
AI-Attribution
Automatic analysis of each individual customer journey.
With AI attribution, we analyze each individual customer journey and weight the touchpoints based on user behaviour. The AI perfectly understands how much value the touchpoint has generated and attributes it accordingly.
Ad Manager Extension
View the most important data directly in the Ads Manager.
Instead of using several tabs for analysis, you can easily display the most important KPIs in real time directly in the Ads Manager and thus work faster and more accurately.
Creative Dashboard
Simplify your creative analysis.
Compare your images, videos and advertising text directly with each other to better understand which of them generate the highest ROI. Individually adjustable in a clear dashboard.
Customer Journey Dashboard
Identify your most profitable channels.
Customize your analysis based on the real journey of your customers. Find out how many touchpoints your customers have on average, which channels they go through and how many days it takes them to make a purchase.
New vs. Returning Customer
Improve the effectiveness of your ads for new customers.
Find out how your ads are converting to new customers at the touch of a button. To make better decisions, win more new customers and reduce the CAC at the same time.
What customers say about us on LinkedIn:
ON AVERAGE
How brands & agencies increase their sales profitably by up to 30%
Step 1
Install Tracify
After successful implementation of Tracify as a decision source for real-time and multi-channel analytics, all clicks are tracked by our patented tracking technology.
Step 2
Finally track everything again
Our AI learns every second of the day thanks to our rapidly growing customer base, making it very powerful for your real-time tracking and capturing the entire customer journey.
Step 3
Scale & iterate Winner
Find the best ads, emails and influencers. Use all this information to optimize your messaging and scale the best channels.
How Nordgreen saved $80,000+ with Tracify and reinvested profitably!
30 Day Money Back Guarantee
Integrate Tracify, steer your marketing for 30 days with us and decide if it is worth your investment.
Risk free trial period
Try Tracify risk-free and convince yourself, if our tracking & attribution software helps you steer your marketing in the most efficient way.
GDPR-compliant
No worries to harm any privacy protection. We are 100% GDPR-compliant and we will remain so.
Fast onboarding
Minimal effort for you. A few minutes to give us access to implement the tracking for you and we take care that everything runs smoothly.
Excellent support
After onboarding, you will receive a personal account manager and full access to our Media Buying Academy and knowledge base.
Academy
We leave no one behind. With our detailed academy, you learn everything about the optimisation with Tracify on the different channels.
Product development
Usually, we roll-out new valuable features every month. Our tech-team takes care that Tracify remains the best solution on the market.
You can become our next success story!
How SKINBRO scaled a previously "unsuccessful ad"
to €85,000 per day:
Learnings
Tracify data > Ad account data
SKINBRO no longer relies on extrapolation from Meta, TikTok, Google ad accounts and instead uses Tracify's Chrome extension.
Better structured processes
Tracify is well suited to creating a common database. This enabled more structured processes and greater trust in the collected data.
Results
How Sperling Bags profitably increased their daily budget on Google sixfold!
Learnings
Trust in Tracify instead of Google
Google Ads gave them the feeling that they had already reached their limit. In Tracify's dashboards, however, they saw that there was still plenty of room for scaling.
Understanding the customer journeys
With all the insights provided by Tracify, they now have a holistic overview of the customer journey that they can further optimize.
Results
Wie Vitamoment auf bis zu 4.000€ Tagesbudget skaliert hat:
Learnings
Use of different attribution models
The ability to compare different attribution models and windows based on more accurate data has significantly increased the performance of Vitamoment's ads.
Faster & better decisions
The analysis of Meta Ads has become much easier and faster thanks to the Chrome extension and now includes various evaluations of the user journey so that Vitamoment can make better decisions.
Results
How Sushi Bikes profitably doubled their budget with the help of Tracify data:
Learnings
Holistic efficiency
All actions with Tracify combined have impacted their budget efficiency by about 20-30%.
Intraday scaling possible again
Thanks to real-time data, they were able to scale campaigns on high-volume days by 47% with intraday optimization.
Results
FAQ
Is there a risk-free trial?
Yes, we have a trial period of 30 days. During this time you can convince yourself that Tracify provides the value you are looking for. More information about the trial period in your demo call.
Is Tracify GDPR-compliant?
Yes, Tracify is GDPR-compliant. Data privacy is an important but also very complex topic. To cut a long story short: We anoymise all collected data and host them on servers in Germany.
Why do pro marketers use this tracking/attribution tool?
Traffic platforms aren't truthful about their tracking to appear more attractive to advertisers. That is why experienced marketers use Tracify to optimize their budget efficiently and avoid being misled.
Whats the difference between Tracify and other tracking tools?
We track more accurately than any other tool on the market. You can track cross-device, cross-domain, cross-session - while combining multiple channels! Fully GDPR compliant.
Moreover, you can see how your customers behave between different channels and where your money is best spent.
There is a reason why many of the most aspiring e-commerce brands in Europe are working with us. We challenge you to test it out yourself!
Can Tracify over-attribute?
No, we can not over-attribute because we only look at real data and do not model any conversions. Additionally we have over 50.000 functions in our code to ensure no over-attribution.
Do I need a specific tech-stack and do I need technical experience?
Our software integrates with almost every business system. This includes custom systems.
We provide you step-by-step video and text instructions for implementation. Furthermore, our support team will answer all of your questions and supports you hands on.
Do you offer app tracking and lead tracking?
In addition to e-commerce tracking, we also support lead tracking.
Unfortunately, not yet app tracking.
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